Samsung has offered a sneak peek into its highly anticipated Galaxy S24 series, with a teaser that reads, "Galaxy AI is coming," ahead of the official launch on January 17. The tech giant has taken its promotional efforts to new heights, partnering with Marvel Studios' "What If…?" Season 2 for a spectacular takeover of Las Vegas' iconic Sphere.
The teaser, displayed on Sphere's colossal exterior LED display, features Doctor Strange navigating new portals of endless possibilities. Concluding with the promise that "epic discoveries await" and "a new era is coming with Galaxy," the teaser showcases an image of the Galaxy S24 Ultra. Samsung has disclosed that the Galaxy AI capabilities will introduce a groundbreaking approach to discovery.
The Sphere, renowned for having one of the world's highest-resolution wraparound LED screens, served as the canvas for this visual spectacle. Its exterior, programmable for dynamic imagery on a massive scale, became the first to showcase the Galaxy series' new features. A behind-the-scenes look at the creation of this stunning display is available for enthusiasts.
Samsung's Galaxy Unpacked event, scheduled for January 17 at 8.30 pm IST, is expected to unveil the Galaxy S24 series. The company will provide live-streaming of the event on its official website (samsung.com) and YouTube.
Commenting on the collaboration and the upcoming launch, Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, stated, "We are ushering in a new era of innovation at Galaxy Unpacked, introducing AI experiences on mobile. This campaign teased one of the ways we are evolving and pioneering mobile technology through a special collaboration with a long-standing tech industry partner, which will be revealed soon."
Galaxy Unpacked | Samsung partners with Marvel Studios to tease AI capabilities in S24 smartphone lineup - CNBCTV18
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